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Are Pop-Ups a Fresh Marketing Concept — or Merely a Fad?

Monday, June 17, 2019

Pop-up retail stores, restaurants and events promise numerous benefits. They can be less expensive and more flexible to operate than traditional brick-and-mortar operations. And they may appeal to consumers who crave fun, memorable events. They’re also great for seasonal retailers and online boutiques that want to expand or unload inventory. READ MORE